A Message to Our East Asheville Families

For more than 16 years, it has been our privilege to serve families at our East Asheville/Tunnel Road location at 856 Tunnel Rd. We are deeply grateful for the trust you have placed in us and for allowing us to be part of your family’s story.

As we look to the future, we are writing to share that as of June 1, 2026, services at our East Asheville location will be transitioning to our other locations: Lake Julian (72 Long Shoals Rd. in Arden) and West Asheville (1401 Patton Ave.). While this marks the closing of a building, it does not change the heart of who we are or the care we provide. In fact, this transition allows us to bring our teams together, strengthen our resources, and continue serving families with even greater support, accessibility, and personal attention. Groce Funeral Home will proudly continue to be owned, managed and operated by the Groce family, just as we’ve been since 1929.

We also want to share that Al Williams, who has served as manager of our Tunnel Road location and has been part of the Groce Funeral Home family for more than 25 years and Kay Beachboard, who has served as our Tunnel Road office manager for the past several years, will both continue with Groce Funeral Home. Families can count on Al and Kay’s steady presence, experience, and compassionate care as they continue to serve at our other two locations.

If you currently have pre-need plans on file at our East Asheville location, please know that those arrangements remain secure and fully in place. All of the physical pre-need files from the Tunnel Road location will be moved to our location in West Asheville, but we will fully honor them at either of our locations or help to transfer them any other funeral establishment.

We invite you and your family to visit both our Lake Julian and West Asheville locations. Touring the spaces, meeting our dedicated staff, and experiencing the care we provide firsthand can offer added peace of mind. During your visit, we would be honored to review your existing plans with you and make any updates you may need at no cost, as you consider what feels right for you.

This transition is centered on strengthening how we serve families. By bringing our teams and resources together, we can ensure every family receives the highest level of care, attention, and compassion, both now and in the years to come. Our commitment to you remains unchanged, and we look forward to continuing to serve your family with the same trust and dedication that the families of Western North Carolina have valued since our inception in 1929.

We understand that any change can bring questions, and we are here to support you every step of the way. Please do not hesitate to reach out to us to review your plans, schedule a visit, or simply speak with a member of our team, who will be glad to answer questions.

Thank you again for allowing us to serve your family. It is an honor we hold with the utmost respect.

With sincere gratitude,

W.H. “Bill” Groce Jr, W.H. “Trey” Groce, III & Scott D. Groce

Customer Reviews

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December 8, 2023
I had no plans at all! From the first call to Dale Groce, letting him know of Jerry's passing, he was at Carepartners Solace in 20 mins. He was greeting everyone, and his compassionate nature was overflowing!! He said they would be there, no rush to plan, just to let him know when we were ready. That made the whole process for us to plan just open up. We met, planned as Dale's professionalism was evident from the start. He listened as we talked, taking notes, and asked us to tell him about Jerry. Dale Groce and his staff were Amazing!! They helped us turn a very sad situation into a wonderful celebration of Life. We are forever grateful for Groce Funeral Home. 10 isn't high enough!

Tanya Gosnell
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I honestly can't say thank you enough to the amazing staff at Groce Funeral Home. I truly feel they have treated my family and I like we were part of theirs. They provided unparalleled support during what is an incredibly challenging time for anyone. I want to mention Al in particular. From all aspects of this process, Al has been extremely understanding, helpful and a source of comfort.

Matthew S.
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When my mother passed my sister had to work with two Funeral homes and many people to make sure my mother's final wishes were met. Out of all the people Groce Funeral home was the most professional. Dale Groce is in the business he was ment to do he is kind, understanding and very professional our family couldn't of asked for a better person to work with in such a sad time for my family. I would recommend Groce Funeral home. Thank you to you all at Groce's.

Moni
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Long standing friends. The very best of care always.

Peggy M.
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A class act as far as Im concerned no better place to help with your needs. I have just lost my Brother in-law and used a different funeral home.......will never make that mistake again. There are absolutely no worries when using Groce.

Gib K.Gib K.
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Groce Funeral Home Inc is top notch. The morticians and staff at Groce are so very kind and caring to those who have just lost loved ones. They are very patient, and are not pushy when you are trying to make decisions about what to do during that delicate time. I would recommend to anyone.

Dana
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The Groce Family has taking such amazing care of our family in times of grief. They are wonderful and caring people. I highly recommend them.

Eva Michelle Spieder
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Groce funeral home handled everything very professionally when my Father passed away. Made it a lot easier for the family

Donna S.
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A sincere thank you to the staff of Groce Funeral Home for your gentle kindness and care of my precious sister, Wanda King Stines. Groce has helped with our family over the years in making sure our loved ones are treated with respect. A very special thank you to Trey for all you help.

Linda L.
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September 28, 2021
Thank you so much Scott for your kind and compassionate service. The staff has been super easy to work with during this challenging time. Y'all treated my father as if he were part of your family. That will never be forgotten.

Andy M.
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October 6, 2016
We had the most incredible experience with Scott and the staff. Their job is far from easy but they manage to make you feel like you are so special. They take care of your loved one like they were part of their family. Extremely professional but they have such warmth. They go over and beyond to handle a heartbreaking situation with grace , dignity and comfort. Honestly 5 stars are not enough!!

Sherri M.
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Very caring and,people very respectful

Lps_animeweeb Official
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They do a great job. You can't really be happy about going here but they do their best to make things easier.

Jazzy Guide
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These are great people and very sympathetic towards your family during a loss of your loved one...... we have used Groce for everyone in our family. Thank you for all you do.

Lisa Quintero
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Groce won me over when my friend had a stillborn and she was very young, unmarried and no money. They took care of the baby just the same. No one else (other funeral homes) would talk to her about helping. Since then all of my family goes there and that li'l babys' family as well.

Jan Nash
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Jonathan helped us get a glass heart made with my brother's ashes mixed in. On top of that he took time out of his busy day to get it to me. I know that delivery is not a normal service and I really appreciated it. Also the heart looks amazing.

Abundant Life
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My mom and I pre-planned arrangements for dad while he was in hospice. It was a comforting experience with no pressure. When dad passed it was nice to have arrangements in place and everything with regard to viewing and funeral service unfolded with dignity and ease. We appreciate the support of the staff and use of the beautiful facility.

Yin Yang
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My former husband passed away suddenly last year and Trey was such a blessing to me as he simplified that part of an otherwise stressful circumstance. Now, my brother's care is entrusted to them and I have no doubt that he is being well-cared for

Joyce Landreth
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My Father recently passed away. He had the forethought to pre-plan his own Funeral. He worked with Greg at the Lake Julian location. Greg and his team provided excellent guidance to help my Father put the plan in place. Last week, my Father finally passed on. Greg and the team at Groce helped us coordinate the entire proceedings from out-of-state. My Father was Veteran and I believe Greg's experience of being a vet himself, really helped to coordinate with officials to facilitate Dad's burial with Military Honors at the VA Cemetery in Black Mountain. My entire family was pleased with the Groce Team and we highly recommend their services for your loved one.

Bill Young